Dual Pricing

Eliminate Credit Card Processing Fees

—Legally and Transparently

With rising interchange and card processing costs, dual pricing (also known as cash discounting) offers a smart, compliant way to reduce or even eliminate your credit card fees, while keeping your customers informed and satisfied.

What Is Dual Pricing?

Dual pricing is a payment processing strategy that lets businessesdisplay
two prices:

  • One for cash payments (lower)
  • One for card payments (standard price that includes the processing fee)


This transparent pricing model ensures you keep 100% of your sale,
regardless of how customers choose to pay.

How It Works

01

Display Two Prices

One for card, one for cash (e.g., $10 card / $9.60 cash)

02

Update Your POS or Terminal

We set up your system for automatic dual pricing calculations

03

Inform Customers

Clear signage ensures full legal compliance and transparency

Why Use Dual Pricing?

Ideal For:

Retailers
Restaurants
Gas Stations
Salons & Spas

Convenience Stores

Independent Service Providers

Is It Legal?

Yes. The Durbin Amendment of the Dodd-Frank Act allows businesses to offer a cash discount. Dual pricing is fully compliant when proper signage and pricing structure are in place, our team will handle it all for you.

Get Started Today

Cut credit card fees, improve margins, and stay compliant with NationalLink’s Dual Pricing program.
We’ll walk you through setup, signage, and system updates—start saving in just days.

How Can We Help You?

Looking to accept payments, integrate a secure payment gateway, or explore payment processing partnerships? Whether you're a startup, small business, or enterprise, we're here to help.

Fill out the form and connect with one of our knowledgeable payment solution experts. Your journey toward smarter, more efficient payment processing starts here.

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